Beauty Editorial · Feb 2026
Yellow Jacket: AI concept campaign
A giant yellow fur sitting on a city rooftop. Out of home scale ideas that would be impossible to shoot for real.
The direction
Concept-led beauty editorial: casting, styling and set built around an idea rather than a single SKU.
The challenge in beauty editorial
Concept-led beauty imagery: casting, styling and set built around an idea rather than a single SKU.
- Category
- Beauty Editorial
- Made
- Feb 2026
- Delivered
- 6 stills









