Maybelline New York Colossal Bubble Mascara: AI product film

No model and no hands, just the pack. A clean product film like this is the fastest way to give a launch motion for PDP and paid social.

The direction

Product-only film. Ochre seamless, a single hard source raking across the tube so the embossed type reads as relief, and a slow rotate that lets the gradient do the work. No model, no hands. The pack is the hero.

The challenge in eyes & lashes

Mascara, shadow and liner. Lash separation and pigment payoff at macro range, where every shortcut shows.

Client

L'Oréal (Maybelline New York)

Category

Eyes & Lashes

Made

Jul 2026

Delivered

2 films