MAC Skinfinish Colourstruck Blush: AI product films

Five short films that sell a blush as a glow on skin. Proof that motion can show payoff and colour truth better than a swatch.

The direction

Blush as light, not powder. Warm key held close to the skin so the flush builds through the frame, camera slow and handheld-soft, colour graded to keep the pigment true against a neutral ground.

The challenge in foundation & complexion

Base, concealer, powder. Skin has to stay skin: pores, fine hair and shade accuracy across every tone in the range.

Client

MAC

Category

Foundation & Complexion

Made

Aug 2026

Delivered

5 films