YSL Libre Eau de Parfum: AI campaign film

A cinematic fragrance story where the bottle arrives last. It shows a feeling led film can be made without a crew, a boat or a location.

The direction

Freedom as the whole brief. Golden-hour open water, a lone figure on the bow, long lens and almost no cutting. The bottle only arrives at the end, so the feeling lands before the product does.

The challenge in fragrance

Glass, liquid and refraction, plus the harder job of making a scent look like a feeling in a single frame.

Brand

YSL

Category

Fragrance

Made

Jul 2026

Delivered

4 films

Portfolio work by Niko x Studios. YSL and product names identify the products featured.