Flirtshade Magic Mascara: AI mascara campaign

Packaging colours carried into the light, so the lash separation is the only fine detail in frame. Stills and motion from one brief.

The direction

Gold-and-black packaging carried through into the lighting: warm key, deep falloff, skin left matte so the lash separation is the only high-frequency detail in frame.

The challenge in eyes & lashes

Mascara, shadow and liner. Lash separation and pigment payoff at macro range, where every shortcut shows.

Brand

Flirtshade

Category

Eyes & Lashes

Made

Dec to Aug 2026

Delivered

9 stills and 2 films

Portfolio work by Niko x Studios. Flirtshade and product names identify the products featured.