MAC Lip Pencil in Ruby Woo: AI lip liner campaign

A single red pushed to the limit: latex, wet hair and lacquered lip in one value. Over thirty frames of one strong idea.

The direction

A single red pushed to the limit: latex, wet hair and lacquered lip all the same value, so the frame reads as one continuous surface. Hard key, deep shadow, no props.

The challenge in lips & colour

Gloss, matte, stain. Colour has to match the SKU exactly, and finish has to survive a phone screen.

Client

MAC

Category

Lips & Colour

Made

May 2026

Delivered

31 still and 2 films