Saie Vanity Case, Dew Bronze and Liquid Blush: AI campaign
Three Saie products from one month: a vanity case shot as an object people actually carry, dewy complexion close ups, and a review led ad ready to test. Lifestyle, beauty and paid social from one brand world.
The direction
One brand world across three products. The vanity case is shot as a lifestyle object: soft daylight, casual grip, nothing over styled. Dew Bronze is lit so skin holds a sheen without blowing out, with the product angled to catch the same highlight. Liquid Blush and Powder becomes a review led ad: five star badge, product hero and a colour swipe on a terracotta ground matched to the shade name.
The challenge in foundation & complexion
Base, concealer, powder. Skin has to stay skin: pores, fine hair and shade accuracy across every tone in the range.
- Brand
- Saie
- Category
- Foundation & Complexion
- Made
- May 2026
- Delivered
- 14 stills
Portfolio work by Niko x Studios. Saie and product names identify the products featured.
