Merit Bronze Balm: AI texture campaign

The balm is swiped and cut so the texture reads before the pack does. Texture led stills like these answer the question every shopper asks: what does it feel like?

The direction

Texture study. The balm is swiped, cut and photographed against a butter analogue so the consistency is legible before the packaging is. Neutral ground, raking light.

The challenge in foundation & complexion

Base, concealer, powder. Skin has to stay skin: pores, fine hair and shade accuracy across every tone in the range.

Brand

Merit

Category

Foundation & Complexion

Made

Aug 2026

Delivered

6 stills and 1 film

Portfolio work by Niko x Studios. Merit and product names identify the products featured.