Your favourite brands
secretly use ai.
your favourite beauty brands are
already using ai across the whole funnel.
here's where, and the prompts behind it.
from the billboard to the inbox to the product that does not exist yet, ai is quietly doing the image work. most of it is never labelled.
this is the whole funnel, every place it shows up, and the exact prompt behind each one. the prompts do the talking, but the references do the work, so each one lists what to attach. the full pack is yours to download.
WHERE THE AI ACTUALLY IS
SELL
the street.
the billboard, the bus stop, the taxi wrap, the sephora end cap. the big formats that used to need a full photoshoot are now generated: one hero product, one surreal twist, loads of clean space for the headline.
the realism trick is to root it in a real place. feed it a photo of the actual bus, taxi or store, and it stops looking like a studio render and starts looking like it is already up.
you pay for a shoot and a location every launch. generate it and the campaign ships in a day.
- a clean, high-res photo of the actual {product}, labels facing forward
- a real photo of the exact placement you are mocking up: the {bus, taxi or Sephora store}, to root the scene in a real location
- the {luxury object} you want it to interact with (the heel, the hair) as the surreal pairing
STOP
the scroll.
the ad in your feed and the email in your inbox are the same job: one image that stops the thumb. a product styled on an unexpected surface, moody light, one bright pop of colour.
leave a clear third for the headline and the whole thing drops straight into the ad builder.
every variant waits on a photographer. generate them and you test ten angles by friday.
- a clean photo of each {product} in the shot
- a photo of the {surface} you want it styled on (the car seat, the marble, the silk), if you want an exact one
- a reference ad whose {lighting and mood} you are chasing
RENDER
it first.
before a product is even tooled, the packaging is designed and sold in internally as a render. a hand drawn sketch becomes a photoreal palette, bottle or carton, down to the embossed logo and the powder texture.
feed the sketch, the finish you want and a few packs whose shape you like, and you are previewing the shelf months before the mould exists.
you wait on physical samples to see the design. render it and you approve the look early.
- your {hand-drawn sketch} of the pack
- a reference of the {finish} you want: the polished silver, the glass, the matte carton
- reference packs whose {shape and proportions} you want to borrow
- a close photo of the {texture} inside (the pressed powder, the balm, the gel)
SEED
the kit.
the influencer mailer, the press release, the unboxing insert. the printed visuals that travel with a product are generated too, carrying the campaign motif onto every surface.
this one lives or dies on references: the exact products going in the box, the props, and a few packaging shapes you want the stack to echo.
every mailer needs its own art. generate it and the whole seeding run stays on theme.
- clean photos of every {product and prop} going in the kit (the gloves, the bag, the mailer box)
- references of other {packaging shapes and sizes} you want the stack to be inspired by
- the brand's {motif} as a clean graphic (the strawberry) to scatter through it
BUILD
the room.
the launch backdrop, the pop-up wall, the digital screen, even the dinner menu. the imagery that wraps a physical event is generated at huge sizes, usually one tactile macro with space to breathe.
a single point of contact in sharp focus, everything else soft, and a photo of the real space so the art fits the wall it is going on.
large-format event art is a budget line of its own. generate it and the room is dressed for a fraction.
- a clean photo of the {product} (or the two pieces you want touching)
- a photo of the {venue, wall or screen} you are dressing, so the art fits the real space
- a reference whose {macro style and lighting} you want to match
LIST
and loop.
the retail listing image, the organic social post, the looping video. the everyday imagery that sells on the page is generated on a sculptural set, built to crop square and to move.
make it once as a still that also works as a slow push-in, and one asset covers the listing and the feed.
pdp and social each brief their own shoot. generate it and one set covers both.
- a clean photo of the {product jar}, labels facing forward
- references for the {set} you want (the chrome ribbons, the satin) for shape and finish
- a swatch or texture photo of the {product} itself for the drape detail
THE FULL PROMPT PACK
yours to keep.
all six prompts, the references to attach for each, the best sizes, and the three rules that keep every image on brand: feed the real product, leave space for type, and never let the model invent a label.
Download the prompt pack ↓one text file, every prompt and reference list behind the funnel above
WHY THEY DON'T
tell you.
It's faster
a campaign that needed a shoot and a studio now ships in a day.
It's cheaper
no location, no crew, no product samples flown in just for a render.
It's consistent
the same product, the same light, across every format and market.
It scales
ten variants to test instead of one hero, for the same effort.
USE THE WHOLE
funnel.
This is what i build for beauty brands: the billboard, the ad, the render, the pr kit, the pop-up and the pdp.
The prompts are yours to run. When you want the whole funnel done properly, bring me your next launch.
Work with the studio