THE BEAUTY BRAND AI PLAYBOOK The prompts behind the whole funnel: OOH, paid social, packaging, PR, experiential and PDP. Niko x Studios ยท nikoxstudios.com ------------------------------------------------------------ HOW TO USE THIS ------------------------------------------------------------ Each prompt below is a reusable template. Fill the braces {like this} for your brand. The prompt sets the scene, but the REFERENCES do the real work, so every one lists exactly what to attach. Three rules every time: 1. FEED THE REAL PRODUCT. Attach a clean photo of the actual product so the packaging, colour and logo stay exact. The words set the scene; the reference keeps it on brand. 2. LEAVE SPACE FOR TYPE. Ask for clean negative space where a headline, logo or price will sit, so the layout team is not fighting the image. 3. KEEP IT PHOTOREAL. Ask for real studio light, true shadow and crisp speculars, and say "no text, no added logos" so nothing is invented on top. ============================================================ 1. OOH & VISUAL MERCHANDISING Billboards, bus stops, taxi wraps, Sephora displays. ============================================================ PROMPT: High-end out-of-home still life. {product} shot large and heroic, either on a seamless {white} studio sweep or set into the real {bus stop / taxi / Sephora display} from the reference to root it in a real location. One unexpected luxury object in play: {a glossy black stiletto heel} and a sweep of {flowing hair} arcing across the frame. Hard directional flash, crisp speculars, one deep true shadow, generous clean space for a headline and logo. Photoreal, editorial, 100mm, f8. No text, no added logos. REFERENCES TO ATTACH: - a clean, high-res photo of the actual {product}, labels facing forward - a real photo of the exact placement: the {bus, taxi or Sephora store}, so it reads as an actual location, not a studio render - the {luxury object} you want it to interact with (the heel, the hair) BEST SIZE: 16:9 for billboards and taxi sides, 2:3 for bus-stop 6-sheets. Max resolution. ============================================================ 2. PAID SOCIAL & EMAIL DESIGN The ad in the feed and the email in the inbox. ============================================================ PROMPT: Scroll-stopping paid-social still life. {two products} propped at an angle on a {cracked black leather car seat}, raking hard side light, rich leather texture, shallow depth of field, moody premium mood lifted by one bright pop of {the product colour}. Clean space in the top-left third for a headline. Photoreal, editorial product photography. No text, no added logos. REFERENCES TO ATTACH: - a clean photo of each {product} in the shot - a photo of the {surface} you want it styled on (the car seat, marble, silk) - a reference ad whose {lighting and mood} you are chasing BEST SIZE: 4:5 for feed, 9:16 for stories, a wide 2:1 for the email hero. ============================================================ 3. PRODUCT DESIGN & PACKAGING Sketch to render to artwork for cartons and labels. ============================================================ PROMPT: Turn this {hand-drawn packaging sketch} into a photoreal product render. A {compact palette} in {polished silver}, open to reveal {four shimmer pans}, one pan {pressed and crushed} to show real powder texture, on a {brushed metal} surface with a soft gradient background, crisp studio reflection, macro detail on the embossed {logo}. Catalogue-grade, photoreal. No invented text. REFERENCES TO ATTACH: - your {hand-drawn sketch} of the pack - a reference of the {finish} you want: polished silver, glass, matte carton - reference packs whose {shape and proportions} you want to borrow - a close photo of the {texture} inside (pressed powder, balm, gel) BEST SIZE: 1:1 or the pack's real proportions. Highest resolution for print artwork. ============================================================ 4. PR KITS & INFLUENCER SEEDING Mailers, press materials, unboxing inserts. ============================================================ PROMPT: Playful PR-kit hero still life. A sculpted stack of {the kit items} arranged into one dynamic shape on a white sweep, scattered with the brand's {motif} as small {glossy strawberry} stickers, one fallen in the foreground. Bright even studio light, crisp contact shadow, collectible unboxing energy, space for a headline. Photoreal, editorial. No text, no added logos. REFERENCES TO ATTACH: - clean photos of every {product and prop} going in the kit (gloves, bag, box) - references of other {packaging shapes and sizes} you want the stack inspired by - the brand's {motif} as a clean graphic (the strawberry) to scatter through it BEST SIZE: 4:5 for social, A5 or A4 proportions for printed inserts. ============================================================ 5. EXPERIENTIAL MARKETING Launch backdrops, pop-up walls, digital screens, dinner menus. ============================================================ PROMPT: Hero launch visual for a pop-up wall. Extreme macro of a {lipstick bullet} and its {matching lip liner}, the two tips just touching at a single sharp point of contact, everything else falling to soft creamy bokeh, one dramatic beam of light, luxurious and tactile. Enormous clean negative space around the subject for a wall or screen. Photoreal, editorial macro. No text, no added logos. REFERENCES TO ATTACH: - a clean photo of the {product} (or the two pieces you want touching) - a photo of the {venue, wall or screen} you are dressing, so the art fits the space - a reference whose {macro style and lighting} you want to match BEST SIZE: 16:9 for walls and screens, 9:16 for standees. Max resolution. ============================================================ 6. PDP IMAGERY & ORGANIC SOCIAL Retail listings, social campaign visuals, video loops. ============================================================ PROMPT: PDP and social hero on a sculptural set. A {product jar} nested in {flowing chrome ribbons and pink satin}, a ribbon of the {product texture} draping over one edge, glossy liquid-metal reflections, soft pink key light, hyper-clean and weightless. Centre the product with room to crop to 1:1. Built to work as a still and as a {slow push-in video loop}. Photoreal, 3D-render finish. No text. REFERENCES TO ATTACH: - a clean photo of the {product jar}, labels facing forward - references for the {set} you want (chrome ribbons, satin) for shape and finish - a swatch or texture photo of the {product} itself for the drape detail BEST SIZE: 1:1 for the listing tile, 4:5 and 9:16 for social, plus a 9:16 or 1:1 video loop. ------------------------------------------------------------ The rule across all six: feed the real product and the real placement, light it like a studio, leave room for type, and never let the model invent a label. Niko x Studios.