FREE PLAYBOOK

Get the direction playbook.

Enter your email and I'll send you the playbook, and you can unlock the full breakdown below. The areas I direct, the order I lock them in, and the exact lines I use.

that email did not look right. try again.

one email, instant access. no spam, unsubscribe anytime.

AI FILM DIRECTION

Steal any movie,

direct your film.

i stole a whole movie and turned it

into a five minute film for a beauty brand.

the skill was never the prompt. it was the direction.

once you can picture the film, the whole job is communicating it clearly and in the right order. that is direction, and it is the thing that actually separates good ai film from the generic kind.

i took the world of clueless and directed it into a five minute beauty brand film in openart director. here are the areas i direct, the order i lock them in, and the exact lines i use. save this one.

a mid-90s Beverly Hills beauty film still, one consistent character
one movie, one character, a whole brand film

DIRECT IN THIS ORDER

screenshot this
01
the world you steal, its era and palette.
02
the character you cast once and keep.
03
the product, loaded in from minute one.
04
the story, your concept in one line.
05
the shots, framing, camera and light.
06
the grade, colour and film stock.
07
the sound, the voiceover and music.
08
the cut, pacing and the final rhythm.
The world

STEAL

the look.

do not describe a vibe, steal a real one. pick a film whose world matches your product's feeling and pull its stills straight from film grab. i took clueless, so the whole thing inherits its framing, colour and era.

and references are not only stills. download a short clip from youtube or a reel and feed that in too. on a star wars video i pulled a few seconds of footage just for its colour grade, and it layers that exact look onto the film you build, grade and motion together.

a real reference does more than a pile of adjectives ever could. you are borrowing the look, not the plot.

Skip this and

you get a generic ai vibe. steal a real film's world and it looks made on purpose.

a Clueless-style shopping scene recreated as a beauty film still
a real film carries era, palette and framing in one move
say this
to set the world:
Set everything in the world of {film}: its framing, colour and era. Use these stills (and this clip) as the reference. Borrow the look, not the plot.
The character

CAST

once.

a film needs one person the audience follows. lock the look, the hair and the styling early, and reuse that exact character in every scene.

skip this and you get a slideshow of strangers. hold the character and the thing starts to feel like a story about someone.

Skip this and

a new face every scene reads as a mood board. one consistent character reads as a film.

a Clueless-style classroom beauty film still, the consistent character
one face the audience follows, the whole way through
say this
to lock the character:
One consistent character throughout: {description}. Same face, hair and styling in every scene, only the wardrobe changes.
The shot

FRAME

the story.

direct the frame, not just the subject. choose each shot for its job: a wide to place us, a close for emotion, an over the shoulder for connection.

then give each beat one camera move and one light source, no more. restraint is what reads as intentional instead of busy.

Skip this and

every shot framed the same way goes flat. the right shot for the moment is what gives a scene its feeling.

a Clueless-style cafe beauty film still
a shot for each job: wide to place, close for feeling
say this
per scene:
Scene {n}: {wide / close / over-the-shoulder}, {slow push in / handheld / static}, {key light or time of day}. {the action}.
The grade

COLOUR

the era.

the grade is the era. colour and film stock date and feel an image more than anything you put in the frame. a warm 90s kodak look and a cold digital one tell completely different stories with the same scene.

name the stock and the palette so it is a decision, not a default. or skip the words entirely and feed in a short clip from youtube or a reel whose grade you love, and let it match that.

Skip this and

it looks like every other ai clip. grade it on purpose and it belongs to a time and a brand.

a Clueless-style convertible beauty film still with a warm 90s grade
the grade dates and feels the image more than anything in frame
say this
to grade it:
Grade like {film stock or era, e.g. warm 90s Kodak Gold}: {palette}, {grain and softness}, {contrast and black level}.
The sound

DIRECT

the tone.

sound carries the edit. the voiceover sets the point of view, and the music sets the pace and the feeling. most people leave both on default and wonder why the film feels empty.

direct the tone, not a specific track. describe how the voice should sound and how the music should feel, and let it cut to that.

Skip this and

silence or stock music flattens the whole thing. the right voice and track are half the emotion.

say this
for voice and music:
Voiceover: {tone, pace, accent}. Music: {genre or mood}, and cut the picture to its rhythm.
The cut

BUILD

the rhythm.

build the rhythm last, then fix by saying it. decide the pace, slow and luxurious or fast and punchy, and let the cuts and the music carry it.

when a beat is off, you do not start over. you change the one thing in a sentence and keep the rest. that single habit is what makes directing feel like directing.

Skip this and

you re-prompt from scratch for every tweak and never finish. change one thing at a time and the film keeps moving.

say this
to refine a cut:
Keep everything, just {the one change}. e.g. make scene 3 slower and warmer. e.g. same character, new outfit for the shopping scene.
The tool

BUILD IT IN

one chat.

all of that happens in one conversation. open openart director, load your product so the brand is in from minute one, drop your film grab stills to set the world, then direct in the order above.

it handles the scenes, the pacing, the voiceover, the music and a consistent character, and it rebuilds around every change you ask for. you go straight to the directing instead of chasing the perfect prompt.

Skip this and

you are back to fighting prompts. direct it here and you talk the film into being instead.

the concept brief
the first thing i say to get a cut:
Make a {length} film for {brand / product}. Steal the world of {movie}: its framing, colour and era. Keep one consistent character throughout. {Beauty or mood notes}. Write the voiceover and pick the music too.
Download the playbook ↓
the hierarchy, every area of direction with its lines, and the concept brief, yours to keep

THE

principles.

01

Direct, don't prompt

describe the intent and the feeling in the right order. the prompt is the slow way in, the direction is the point.

02

Reference beats description

one real film still says more than fifty adjectives. steal a specific world instead of inventing a vague one.

03

Lock the structural first

world and character before colour and cuts. each level depends on the one above, so build top down.

04

Protect the thread

the character and the product carry across every scene. guard both, or the film stops being one film.

05

One change at a time

keep everything, fix the single thing that is off. it rebuilds around you, so you never start over.

06

Sound is half of it

direct the voice and the music like a scene. tone and rhythm carry more emotion than most of the picture.

WHAT TO AVOID

chasing the one perfect prompt before you start.
picture the film, then direct it top down, in the order above.
a generic ai vibe with no reference.
steal a specific film's world from film grab so it feels made on purpose.
starting over every time a beat is off.
change the one thing in a sentence and keep the rest.

THE FILM

one character, every scene.

the same character carried through a whole clueless world: the shopping run, the classroom, the convertible. one concept, directed in order, built in one conversation.

DIRECT YOUR

film.

Picture it, then direct it top down. Steal the world, cast the character, load the brand, then shoot, grade, score and cut.

You give the direction. OpenART Director handles the build.

Open OpenART Director